Hey, I am a Creative Leader with expertise in Brand Strategy and Creation, Campaign Conception, Social Storytelling, and Digital Product Design. I help brands to stay relevant and teams to be effective by bridging the gap between digital, marketing, design and culture.
Some Skills
BRAND STRATEGY
BRAND IDENTITY
BRAND IMPLEMENTATION
BRAND MANAGEMENT
DIGITAL STRATEGY
DIGITAL EXPERIENCE
UX/UI-DESIGN
VISUAL DESIGN
WEB/APP-DESIGN
HOLISTIC MARKETING
CAMPAIGN CREATION
SOCIAL STORYTELLING
ART DIRECTION
GRAPHIC DESIGN
EMPATHY
TEAMWORK
LEADERSHIP
FACILITATION
CO-CREATION
PRACTICE
Understanding the behavior of real people in the context of their everyday lives and bringing these insights together with the ambitions, goals, and strategies of businesses inspires my work.
Everything I do is directed towards positive, permanent change and the transformation of brands into powerful assets that spark emotions and desire in their customers.
Awards
2023: GERMAN BRAND AWARD
2023: GERMAN DESIGN AWARD
2021: DIGITAL ECONOMY AWARD
2020: GERMAN DESIGN AWARD
2018: GERMAN DESIGN AWARD
2018: GERMAN BRAND AWARD
2018: REBRAND 100 GLOBAL
2016: COVER OF THE YEAR
Places I worked
①
2023
Creative & Growth Director
Moon&Stars Festival
②
2022-2022
Chief Marketing Officer & Creative Director, Member of the Executive Board
FC Basel 1893
③
2020-2021
Head of Brand Experience
Energy Group Switzerland
④
2018-2020
Head of Digital Product Design,
Member of the Executive Board
Greenliff - Digital Agency
⑤
2018-2018
Creative Director
Bloom Identity
⑥
2017-2018
Senior Art Director
Migros-Genossenschafts-Bund
⑦
2015-2017
Lead Brand Designer
Process Brand Evolution
⑧
2013-2015
Senior Brand Designer
Hotz Brand Consultants
Brands I worked for
Abilio (Südostbahn), Alfred Müller, AlpenRock, BILANZ Wirtschaftsmagazin, Birra Moretti, BKW Energie, Cryptonow, CSS Versicherung, Dätwyler, Energie 360°, Energy Gruppe Schweiz (Energy Air, Energy Star Night, Vintage Radio), ERNI Global, FC Basel 1893, Futureworks, GfM Schweizerische Gesellschaft für Marketing, Heineken Switzerland, Helsana, Henri Vines, Hotelleriesuisse, Insel Gruppe (Inselspital), Kingfluencers, KKL Lucerne, Landi, Lehrmittelverlag Zürich, Migros-Genossenschafts-Bund (Famigros, Migusto, iMpuls, M-Industrie), Mobiliar, Mobility, Moon&Stars, Nestlé, Neue Zürcher Zeitung, Optiswiss, Roche, SBB Cargo International, Schweizerischer Nationalpark, Stadt Bern, Super Bock, Swiss Ice Hockey, Swiss PREP, The Passage, Verband Schweizer Berufsfotografen und Fotodesigner (SBF), vonSalis, Vitra, yallo, Zff (zurich film festival).